Novare Pay

REBRANDING & GROWTH CAMPAIGN FOR A FINTECH STARTUP

A refined digital identity designed to support growth and improve customer perception.

OVERVIEW

Project Summary

A full rebranding and growth campaign designed to improve positioning, clarity, and user acquisition.

CLIENT

Fintech Startup

INDUSTRY

Finance

SCOPE

Branding, Campaign Strategy, Paid Media

TIMELINE

3 Months

THE CHALLENGE

Unclear Positioning, Inconsistent Growth

The client struggled with unclear brand positioning and inconsistent messaging acrosschannels. Marketing efforts were fragmented, leading to inefficient campaigns and lowuser acquisition performance.

OUR APPROACH

A Structured System for Brand & Growth

Flatley approached the project by aligning brand, messaging, and performance into a single system.

01

Defined a clear brand positioning framework

02

Redesigned visual identity for consistency and clarity

03

Developed a unified campaign strategy across channels

04

Aligned paid media with messaging and funnel structure

EXECUTION

From Strategy to Implementation

Once the foundation was defined, we executed across multiple touchpoints to ensure consistencyand performance.

SOCIAL MEDIA CAMPAIGN ROLLOUT

Multi-channel campaign rollout with
targeted audience segments.

PAID ADS (META & GOOGLE)

High-intent targeting across Meta &
Google Ads networks.

LANDING PAGE DESIGN & OPTIMIZATION

Conversion-focused design and A/B
tested optimizations.

CONTENT SYSTEM FOR ONGOING CAMPAIGNS

Scalable framework for ongoing
campaign content production.

RESULTS

Measured Impact

The integrated approach resulted in stronger brand clarity and significantly improved campaignperformance across all channels.

+180%

INCREASE IN USER ACQUISITION

+95%

IMPROVEMENT IN ENGAGEMENT

-40%

COST PER ACQUISITION (CPA)

WHAT WE DELIVERED

Key visuals and campaign assets

A selection of key visuals and campaign assets developed during the project, ensuring brandcohesion across all digital touchpoints.

01

CAMPAIGN VISUALS (ADS)

02

BRANDING ELEMENTS

03

LANDING PAGE PREVIEW

Two pixelated hands in light dots reaching toward each other against a black background.

Dotted white pixel art of a handgun on a black background.

LET’S BUILD TOGETHER

Start A Project